Melbourne, Australia – 2 August 2025
FLAIM Systems (FLAIM), a global leader in mixed reality (MR) immersive learning solutions for training in high-risk fire and HAZMAT simulated incidents, is very pleased to announce a sales and distribution partnership with Fire Rescue Safety Australia (FRSA), a market leading specialist emergency response equipment and technical services company operating in the ANZ region.
FRSA will partner with FLAIM to deliver cutting-edge MR immersive training solutions that enhance workforce readiness for incidents and emergencies. By offering highly realistic virtual simulations, this collaboration enables firefighters and safety professionals to develop critical skills in safe virtual learning environments. FRSA will promote, sell, and support FLAIM’s innovative MR training to its growing customer base, advancing safety standards and reducing accidents across the ANZ region.
FLAIM Managing Director, Simon Miller noted "We’re very excited to welcome FRSA into our global partner network. I have known and admired the FRSA approach since entering this industry in 2020. Their experience, reputation and customer first culture serving the fire and emergency services sector make them our ideal partner to expand our customer reach in the ANZ region”
FRSA Managing Director, Mick Richards confirmed “FLAIM’s technology is uniquely positioned to complement the traditional training methods our customers use. They have a portfolio of 180 training scenarios that significantly increases the capacity of high-risk incident training to our 500+ regional customers. Since FLAIM commenced in 2020 we have witnessed growing interest in their solutions and are excited to partner with them as they continue to mature and grow”
FRSA will be showcasing FLAIM’s technology on stand 206 at AFAC 2025 (26–29 August) in Perth. Attendees will have the opportunity to experience firsthand how immersive training enhances skills development and operational readiness in the fields of firefighting and workplace fire safety.
For more information about the partnership or to experience FLAIM’s technology, connect with the teams at AFAC 2025.
About FLAIM Systems
FLAIM innovates purposeful training systems that enhance readiness in high-risk situations. Taking a collaborative approach, FLAIM leverages the expertise of its people and partners to deliver technology that enables peak performance in critical situations, when split-second decisions can make the difference between life and death. FLAIM’s training systems blend the physical and virtual worlds to equip trainees with the skills needed to navigate complex high-risk situations with confidence, without compromising personal safety or resources. Whether it’s facing fires, identifying hazards, practicing procedures or mastering the mission at hand, FLAIM’s training systems across defence, emergency response, industrial firefighting and workplace safety are crafted with precision, tailored to our customers, and uphold our mission, to enhance readiness across diverse high-risk industries - today and tomorrow.
About FRSA
Fire Rescue Safety Australia (FRSA) is a leading provider of emergency response solutions across the Asia Pacific, delivering high-quality, full-cycle services tailored to evolving client needs. Operating from five Australian locations, FRSA’s regional sales managers and mobile service technicians offer expert, on-site support nationwide. Their reach extends to New Zealand through Fire Rescue Safety New Zealand (FRSNZ), ensuring consistent, localised solutions. FRSA builds long-term partnerships by understanding client challenges and delivering responsive, sustainable solutions, backed by trusted global manufacturers. FRSA are more than a service provider – they are committed safety advocates, driven by innovation, expertise, and a passion for continuous improvement in emergency response.